​Nuclear energy’s fate depends on the story we tell25 July 2018​​The future of nuclear depends how well we explain it. Depending on who you talk to, nuclear energy is either in an inescapable death spiral or on the precipice of an amazing breakthrough.
On the one hand, more new plants are under construction worldwide than at any time since the 1990s. Companies are developing advanced reactors that are cheaper, smaller and simpler to build than current designs. Read more​ here


Le destin de l'énergie nucléaire dépend de l'histoire dont nous le racontons

25 Juillet 2018

​En fonction de votre interlocuteur, l’énergie nucléaire est soit une spirale mortelle inéluctable, soit une précipitation incroyable.

D'une part, plus de nouvelles centrales nucléaires sont en construction dans le monde qu'à tout moment depuis les années 1990. Les entreprises développent des réacteurs avancés moins chers, plus petits et plus simples à construire que les conceptions actuelles... ici

PR Veteran Launches Full On Communications Specializing in Clean Energy 

​Washington, DC, February 3, 2016 –​ Veteran public relations executive Jarret Adams has launched Full On Communications LLC, a boutique communications consultancy based in the Washington, D.C. area, specializing in energy and other industrial sectors. Covering more than 20 years and dozens of countries, Full On Communications’ principals have worked with industry and government leaders, helping them tackle some of the toughest communications challenges organizations can face. 


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Five reasons nuclear energy will rebound in 2018

08 March 2018

Nuclear energy has faced serious challenges in recent years because of several factors: competition from low gas prices, subsidised renewables and slow growth in electricity demand in certain markets. But because of several powerful forces we are seeing signs that this year nuclear energy will come roaring back, writes Jarret Adams. Read more here 

​​Full On Communications to Showcase Winning Strategies at the World Nuclear Exhibition

PARIS, June 25, 2018 – Full On Communications will showcase winning strategies for nuclear energy communications and public affairs at the World Nuclear Exhibition in Paris, June 26 to 28. The biannual WNE is the premier international nuclear industry event, with nearly 10,000 visitors from more than 60 countries expected.

​​Titans Of Nuclear

Full On Communications' founder and CEO Jarret Adams, featured on NuclearTitans, discusses the special challenges of communicating nuclear energy and why communicating effectively is more important than ever before. Read more here

DOE Summit Aimed at Saving American Nuclear Plants

May 20, 2016

The US Department of Energy hosted a summit on May 19 aimed at improving the economics of Americas nuclear power plants. With five reactors shutting down since 2013 and several more slated for closure, America’s largest source of carbon-free power, nuclear energy, is undergoing a challenging period. Read more here


Nuclear Sector Fact Sheet

Full On Communications has developed a new fact sheet highlighting its nuclear sector experience and capabilities. 

Press Releases



Full On Communications CEO Jarret Adams Reappointed to U.S. Civil Nuclear Trade Advisory Committee.

WASHINGTON, February 19, 2019 –Full On Communications Founder and CEO Jarret Adams has been reappointed by U.S. Secretary of Commerce Wilbur Ross to the Civil Nuclear Trade Advisory Committee (CINTAC). As part of this panel, Adams will support CINTAC’s mission to advise Secretary Ross on issues related to U.S. civil nuclear products and services. Read more.

Canada Reinforces Low-Carbon Future with Nuclear Investments

March 9, 2016A number of initiatives are under way in Canada to boost nuclear energy to insure a healthy segment of its electricity will come from low-carbon sources well into the future. The most noteworthy of these are the recent decisions to pursue refurbishment or extension of the operating lives of Ontario’s nuclear power plants. Read more here


Canada Makes Power Moves to Decarbonize its Grid
November 24, 2015
The government of Ontario, Canada’s most populous province, announced November 23 it had banned coal-fired power generation “a first in North America and a significant step in the fight against climate change,” according to a press release. Read more at The Energy Collective here

What's Really Killing America's Nuclear Plants
30 January 2017
The agreement to close prematurely the Indian Point Energy Center north of New York City felt like a gut punch. The latest in a string of closure announcements, Indian Point hurts so deeply because of its high-profile and proximity to the world's leading financial centre. Read more here

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No Climate Solution Without Nuclear, Experts Say

November 26, 2015
The massive worldwide investment in renewable energy, including wind and solar, is good news for the environment. The bad news is that these low-carbon energy sources cannot on their own achieve the COP21 goal of preventing the planet from warming more than 2 degrees Celsius (3.6 degrees Fahrenheit). Read more at The Energy Collective here

Former Areva comms director Jarret Adams launches Full On Communications

March 7, 2016WASHINGTON: Jarret Adams, former communications director for French nuclear giant Areva, has launched DC-based agency Full On Communications.

The firm's founder and CEO Adams and EVP Jasper Smith, who is an international public affairs pro, will counsel clean energy companies, with a focus on the nuclear industry.

Full On Communications is a full-service communications and PR consultancy. The team provides strategic counsel, media relations, and government affairs support.  Read more at PR Week here.​
U.S. Department of Commerce Appoints New Members to Civil Nuclear Trade Advisory Committee

Dec. 13, 2016Today, U.S. Secretary of Commerce Penny Pritzker announced the appointment of 39 members to the Civil Nuclear Trade Advisory Committee (CINTAC). Initially established in 2008, the CINTAC is comprised of senior-level, private-sector representatives that advise the Secretary of Commerce on the development and administration of programs and policies to expand the export competitiveness of U.S. civil nuclear products and services. Read more here